Working with lists

Bumblewing's lists are a powerful tool for measuring and comparing influence between different Facebook pages, Instagram accounts or Twitter accounts. This article gives an overview of the lists and gives you a good start to be able to take advantage of the functionality that is linked to the lists.

Start in the list overview

In the list overview you will see all public lists listed with a name and a short description. You also see how many accounts / pages are included in the list. On this overview you can also see which lists you currently have a valid subscription.

In the filtering function at the top of the page, you can search for a specific list, or for example choose to show only lists that you subscribe to. In the search function, you can search to see if a specific page or account is included in any of the lists.

You can access the list overview by clicking on "Lists" in the menu.

How does my page compare to the others on the list?

In the list view you can see all information linked to a specific list, here key data for all Facebook pages, Instagram accounts and / or Twitter accounts that are included in the list is displayed. This is also where you can most easily and quickly see how well your own page compares to other pages on the list. At the top of the page you will see two graphs that show an overview, this is the result of Bumblewing's algorithm for measuring influence in social media.

The graph on the left shows on the horizontal (Followers (#)) the total size of the network for each member on the list, ie. the number of followers or friends. The vertical axis then shows the percentage of followers who respond on average to each post (Engagemant (%)). Ultimately, it is best to be placed in the top right corner, ie. a large network where a high proportion are engaged.

If you multiply the two dimensions in the left graph you get the average number of reactions per post and this is what is shown on the vertical on the right graph (Reactions / post (#)). The horizontal in the right graph then shows the number of posts or tweets in the last seven days. If we multiply the two dimensions in the right graph we get the total number of reactions for posts / tweets made in the last seven days, that is what we mean is influenza. It is illustrated with the size of the bubble. And that's also the basis of ranking on the lists when you first go into them.

What is trending right now?

In the list view, you can also get a quick overview of what is trending right now based on posts from all accounts / pages on the list during the last seven days. Under the overview graph you see the top 6 posts based on the total number of reactions and under these posts you see a word cloud that gives you a sense of which words are most frequently used in posts that are trending.

Understand your placement in the list

In the table in the list view, you can see key data per account / page, which helps you understand your location better. In this list you can read the following per page / account, all data is based on posts made during the last seven days:

• Score: Indicates Bumblewing points for page / account. Points are scored by Bumblewing in a comparison with all pages and accounts that Bumblewing analyzes, ie. not just those on a specific list. Points are set separately for Facebook, Instagram and Twitter and can be a maximum of 100.
• Reactions: Total number of reactions for posts in the last seven days. Reactions are likes, comments and shares on Facebook; likes and comments on Instagram as well as likes and retweets on Twitter.
• Posts: Number of posts in the last seven days.
• Reactions / post: Reactions per post on average.
• Followers: Followers or friends.
• Trend: Indicates whether the number of followers / friends has risen or fallen in the last seven days.
• Commitment (%): Proportion of followers / friends who respond to each post on average, is stated as a percentage where a higher percentage indicates higher commitment.
• Influx: An experimental measure that we have developed where we weight the total number of reactions with a degree of commitment, 100 indicates the page / account on the list with the highest Influx.

What is it that makes a particular page rank high?

In the list view, there is a symbol of a graph on each line, if you click on it, you will come to a compilation that shows more detailed statistics for that particular page / account. This is a good feature to use if you want to better understand, for example, why a specific page is high on a list.

On this page, you can, for example, see top six posts specifically from the page / account you have chosen, in addition, you get through a word cloud the opportunity to see what the posts are about. In this overview, you can also get more statistics about how the page has developed over the past 30 days, for example regarding the number of followers, number of posts per seven-day period, number of reactions per seven-day period and development of the number of reactions per post. On this page you can also see how the number of followers has developed over a longer period, up to 365 days.

How do I view statistics over a longer period of time?

Initially, Bumblewing always measures influence for posts during the last seven days. If you want to analyze influence over another time period, it is of course fine, then click on "Other period" from the list view and then choose between which dates you want to analyze.

Who has had the influence and written specifically about "environment"?

To delve deeper into the analysis of posts from all accounts and pages on a specific list, click on "Posts" from the list view. In the separate view that then appears, you can see a larger selection of posts from accounts / pages in the list. You can also choose to search for posts based on a different time interval, or search for posts that contain a specific word.

On this page you also get useful data about which types of posts give the most influence, are they pictures or movies? You can also get guidance on what time of day or what day seems to be best to post on.

Bumblewing's lists give you many analysis options

This was a brief introduction to what you can do with Bumblewing's lists, the introduction does not show all the possibilities that exist, but hopefully gives you a good start to get started. Should questions arise, it is always good to send us an email and we will answer as soon as we can. You can reach us most easily hello@bumblewing.com.